Guts Creative is a purpose-driven branding consultancy who wants to change the world with you.
What do we do?
We help brands and organisations find their purpose and live it.
To make real change, we capture real insight by taking a more human, creative and nuanced approach to do market research. We have 25 years of solid experience in qualitative and quantitative research to provide evidence-based strategic recommendations. We help organisations and brands develop their strategy, including vision, purpose, values and proposition, to give clarity and direction. We understand that expressing your brand consistently and cohesively is key, we work with brands on their visual identity and creative campaigns to tell their brand story in an impactful and memorable way.
Some of our clients are Hunter Water, University of Newcastle, CSIRO, Newcastle City Council, Lake Macquarie City Council, Ampcontrol and Margaret Jurd College.
Because it takes courage to change the world.
We listen, we think big, and we don’t just tell you what you want to hear. We have 20+ years of experience across health, education, environment, STEM, art and community.
Our dream team
Kara, Owner & Head Honcho, who lives for the schnitty and wants to use brand strategy to make the world a better place
Ying, Senior Researcher, who is a big fan of Studio Ghibli and loves to analyse data to unearth insight
Maddison, Brand Strategist, a live music fanatic who loves leaving a brand better than she found it
Brooke, Account Director, who is karaoke obsessed and our go to girl who gets stuff done
Stephanie, Researcher & Strategist, also a part-time beekeeper who’s a super connector and a photography whiz